Strategy And Execution: The inspiration for Hub’s logo came from modern, San Francisco startup companies including Allbirds and Faraday Bicycles. Hub’s reputation for customer service is outstanding but had little brand presence or affinity. Objective: To modernize and reintroduce one of the industry’s best-known names to the market. Since 1958, the Pyramid program has attracted the Association’s most talented marketers for its top award in creativity and, in turn, inspired and fostered infinite creativity within the medium. PPAI’s annual Pyramids in Marketing competition recognizes the finest examples of marketing in the promotional industry across five categories: branding, cause advocacy, digital self-promotion, self-promotion and supplier sales support materials.
0 Comments
Leave a Reply. |